On 21 st February 2017, ISBR conducted a session on Self Branding. The session was taken by the esteemed guest Mr. Ajeesh Venugopalan.

Ajeesh Venugopalan is the Head of Marketing in Wipro Limited. He has rich experience in customer engagements, Services and Digital Marketing. He is a trained campaign management specialist from US and a transition expert having transitioned marketing teams from US to India on multiple occasions to bring in optimized marketing solutions for the organization.

In his session, Mr. Ajeesh took the students through various avenues of the concept of self branding and familiarised them with the crux of it. This concept is crucial considering the stiff competition we as budding managers are going to face in the outside world, it is important to know what self branding actually means. The session was about how you as an individual need to develop yourself so you can be unique and which sets you apart from others. He further mentioned, “ It’s about building your USP and how you can sell yourself and tell the world that you are better than others. Because of the cutthroat competition in the market world, you need to be different, innovative, and think off the track to survive and make ourselves competent. Building a Brand of yourself- is to create a unique identity of yourself that sets you apart in the industry.”

The session was very fruitful, informative and enjoyable at the same time because we explored ourselves and gained insights about our personality and where we stand. He told us to identify ourselves- our strengths, weaknesses, how do we present ourselves in a single tagline that would impress the other person. It was a self –exploration that made us realize who we are and what we can do to be the best among everyone. The most important lesson we learned is that believe in yourself and that you are the best brand available. Some very valuable inputs we gained from the session were-

• Believe that you are unique
• Identify your strengths, and use it to your advantage.
• The significance of having a healthy personality.
• Thinking out of the box and to be bold and innovative.

 Over all it was a great learning experience for all of us to work towards building our own brand.

– Mr. Aviral Kumar

(PGDM 2016-18)

Member of ISBR Writer’s & Media Club