The PGDM in Marketing Management at ISBR is designed to develop marketing professionals who can understand customers, build brands, drive growth and make data-led marketing decisions in a rapidly evolving digital marketplace.
Minimum 50% aggregate in Graduation (3/4 Year Full-time Bachelor’s Degree) in any stream from UGC approved University or equivalent (at least 45% marks, in case of Reserved Class category candidate & Minimum 60% aggregate score in 10+2/Class 12th and Minimum 60% aggregate score in Class 10th with English subject as one of the subjects.
And
Valid non-zero score in the following National Level Test conducted by an apex testing body CAT 2024, XAT 2025, NMAT 2024, GMAT, CMAT 2025, KMAT & PGCET.
By attending and completing the requirements of the Programme, the participants will be able to:
• Develop a comprehensive understanding of consumer behaviour, market research, branding and marketing strategy, enabling students to identify customer needs and translate insights into effective marketing decisions.
• Enable students to understand and apply AI, MarTech and emerging digital technologies to marketing strategy, customer engagement and marketing decision-making. The programme’s AI Anchor is AI in Marketing and Marketing Technology.
• Equip students with practical capabilities in performance marketing, digital analytics, social commerce, e-commerce, growth marketing and customer experience, enabling them to measure and optimise marketing performance.
• Develop the ability to formulate and execute integrated marketing strategies across B2B, B2C, international, digital and platform-based markets, while understanding competitive dynamics, pricing, sustainability and changing consumer behaviour.
• Brand Manager
• Marketing Manager
• Brand Strategy Analyst
• Marketing Strategy Consultant
• Digital Marketing Manager
• Performance Marketing Manager
• Paid Media Specialist
• Digital Campaign Manager
• Growth Marketing Manager
• Product Marketing Manager
• Go-to-Market Strategist
• Customer Acquisition Manager
• Social Media Manager
• Influencer Marketing Manager
• Creator Partnerships Manager
• Content Marketing Strategist
• B2B Marketing Manager
• Business Development Manager
• Sales & Marketing Strategist
• Enterprise Sales Professional
• Marketing Data Analyst
• Marketing Technology Analyst
• Marketing Automation Specialist
• Digital Analytics Manager
Male-Female Ratio
Academic Background
Sector-wise Work Experience
| Foundations and AI Literacy (23 credits) | ||
| CN | Course Title | CC |
| CORE-101 | Business Economics and Market Strategy | 3 |
| CORE-102 | Financial Accounting and Digital Reporting | 3 |
| CORE-103 | Organizational Behavior and Leadership Science | 3 |
| CORE-104 | Marketing Management and Consumer Science | 3 |
| CORE-105 | Decision Science and Data Literacy | 2 |
| CORE-106 | Entrepreneurship, Venture Design and Innovation | 2 |
| AI-101 | Generative AI for Managers | 2 |
| Skill Based Courses | ||
| ABL-1 | Applied Business Lab-1: Digital Fluency and Business Tools | 2 |
| SIG-COMM-1 | Communication Block-1: Business Writing and Presentation Foundations | 2 |
| SIG-LL-1 | Personal Leadership Lab-1: Self-Awareness and the Leadership Journey | 1 |
| Total Credits | 23 | |
| Applied Management and Analytics (24 credits) | ||
| CN | Course Title | CC |
| CORE-201 | Business Research and Digital Intelligence | 3 |
| CORE-202 | People Analytics and Human Capital Strategy | 3 |
| CORE-203 | Applied Macroeconomics and Geopolitical Risk | 3 |
| CORE-204 | Quantitative Methods and Analytics Toolkit | 3 |
| CORE-205 | Financial Management and Capital Strategy | 2 |
| CORE-206 | Operations, Supply Chain and Sustainable Logistics | 3 |
| Skill Based Courses | ||
| ABL-2 | Applied Business Lab-2: Business Simulation, Power BI and Prompt Engineering | 2 |
| SIG-COM-2 | Communication Block-2: Persuasion, Data Story Telling and Business Pitch | 2 |
| SIG-LL-2 | Personal Leadership Lab-2: Team Dynamics and Leading Others | 1 |
| Total Credits | 24 | |
| Bridge, Strategy and Specialization Begins (24 credits) | ||
| CN | Course Title | CC |
| CORE-301 | Business Law, Digital Regulations and Startup Compliance | 3 |
| CORE-302 | Strategic Foundations | 3 |
| CORE-303 | Sustainability, ESG, Ethics and Responsible Business | 3 |
| CORE-304 | Negotiation, Influence and Deal-Making | 3 |
| AI-301 | AI Strategy and the AI-Native Organisation | 3 |
| MKT-301 | Specialization Elective-1 (Consumer Behavior and Market Research) | 3 |
| MKT-302 | Specialization Elective-2 (Brand Management and Strategy) | 3 |
| Skill Based Courses | ||
| ABL-3 | Applied Business Lab-3: Bangalore Immersion Week | 2 |
| SIG-LL-3 | Personal Leadership Lab-3: Leading in Complexity and Completing Block 1 | 1 |
| Total Credits | 24 | |
| Specialization Deep Dive and Applied AI (25 credits) | ||
| CN | Course Title | CC |
| CORE-401 | Commercial Acumen and P&L Ownership | 2 |
| SIG-LCP | Live Company Project | 3 |
| Elective-3 | 3 | |
| Elective-4 | 3 | |
| Elective-5 | 3 | |
| Elective-6 | 3 | |
| Elective-7 | 3 | |
| Skill Based Courses | ||
| GIG-MOD | Gig Economy and Future of Work Module | 1 |
| SIG-COM-3 | Communication Block-3: Executive Presence & High Stakes Communication | 3 |
| SIG-LL-4 | Personal Leadership Lab-4: Leading Under Pressure | 1 |
| Total Credits (22) + SIG SUM (3) | 25 | |
| YEAR 2 Specialization Electives (Marketing Management) | ||
| MKT-401 | Creator Economy, Influencer Marketing and Social Commerce | 3 |
| MKT-402 | Performance Marketing and Digital Analytics | 3 |
| MKT-403 | B2B Marketing and Enterprise Sales | 3 |
| MKT-404 | Growth Marketing and Product Marketing | 3 |
| MKT-405 | E-Commerce and Platform Marketing | 3 |
| MKT-406 | Pricing Strategy and Revenue Management | 3 |
| MKT-407 | Customer Experience Management | 3 |
| Advanced Specialization, AI Governance, Global Immersion (19 credits) | ||
| CN | Course Title | CC |
| AI-501 | Responsible AI and AI Orchestration | 3 |
| SIG-GI | Global Immersion | 3 |
| Elective-8 | 3 | |
| Elective-9 | 3 | |
| Elective-10 | 3 | |
| Skill Based Courses | ||
| SIG-PRT | Placement Readiness Track | 2 |
| SIG-LL-5 | Personal Leadership Lab Block 2: Leading Organizations & the Leadership Thesis | 2 |
| Total Credits | 19 | |
| YEAR 2 Specialization Electives (Marketing Management) | ||
| MKT-501 | AI in Marketing and Marketing Technology | 3 |
| MKT-502 | Sustainability Marketing and ESG Branding | 3 |
| MKT-503 | International Marketing and Cross-Cultural Consumer Behavior | 3 |
| Capstone, Strategy and Career Launch (12 credits) | ||
| CN | Course Title | CC |
| CORE-601 | Strategic Management | 3 |
| SIG-CAP | Integrated Capstone | 4 |
| Elective-11 | 3 | |
| Skill Based Courses | ||
| SIG-LL-6 | Personal Leadership Lab Block 2: Leadership Thesis & Panel Defence (T6 award) | 2 |
| Total Credits | 12 | |
| YEAR 2 Specialization Electives (Marketing Management) | ||
| MKT-601 | Integrated Marketing Strategy and Competitive Dynamics | 3 |
Highest CTC
Average CTC
Student Placed
Recruiters
Sectors
HR
Marketing
Finance
FinTech
Operations
Product Management
Data Science
Business Analytics
Healthcare Management
| Particulars | Indian Nationals (INR) | NRI and SAARC (INR) | Foreign Nationals (USD) | Payment Schedule |
| Registration Cost | 50,000 | 50,000 | 1,000 | Non-refundable. To be paid within 48 hours after accepting the admission offer |
| First Installment of Tuition Fee | 3,50,000 | 3,50,000 | 5,000 | Within 1 month from the date of acceptance of Provisional Admission Offer |
| Second Installment of Tuition Fee | 3,50,000 | 3,50,000 | 5,000 | 17-Nov-26 |
| Third Installment of Tuition Fee | 3,50,000 | 3,50,000 | 5,000 | 16-May-27 |
| Total Amount Payable | 11,00,000 | 11,00,000 | 16,000 |
*Subject to change
Registration cost to be paid within 48 hours of accepting the Provisional Admission Offer
One Time Fee
Account details are as follows:
| Bank Name: ICICI Bank | |
| Account Name | ISBR Business School |
| Account No: | 1937 0100 0106 |
| Branch | Electronic City, Infosys Branch |
| Account Type: | Savings |
| IFSC Code | ICIC 000 0360 |
| Branch Code | 0360 |
| SWIFT Code | ICICINBBNRI |
| Hostel Fee | ||
| Particulars | Breakfast only plan | All meals plan |
| Refundable Hostel Security Deposit (One Time) | Rs.20,000 | Rs.20,000 |
|
Double Occupancy includes Breakfast Only Plan:(twin sharing accomodation, breakfast, transport and basic amenities) All meals Plan :(twin sharing accomodation, breakfast, lunch, dinner, transport and basic amenities) |
Rs.1,50,000 | Rs.2,02,000 |
|
Single Occupancy includes Breakfast Only Plan:(Single room accommodation, breakfast, transport and basic amenities) All meals Plan :(Single room accommodation, breakfast, lunch, dinner, transport and basic amenities) |
Rs.2,75,000 | Rs.3,27,000 |
Account details are as follows:
| Bank Name: Union Bank of India | |
| Account Name | ISBR |
| Account No: | 51034 10006 68920 |
| Branch | ELECTRONIC CITY |
| Account Type: | Current |
| IFSC Code | UBIN 090 8371 |
| Branch Code | 08372 |
ISBR offers a variety of scholarships for meritorious and deserving candidates who wish to pursue their Master’s at ISBR. Scholarships are offered as fee waivers upto 100% full ride.
| Examination | Scholarship Criteria | Category | Quantum of Scholarship | Nos. |
| GMAT | 700 or above | Merit / Industry Sponsored | 100% Full Ride | 5 Nos. |
| 600 or above | 50% Waiver in Tuition Fee | 20 Nos. | ||
| 580 or above | 25% | 25 Nos. | ||
| CAT | 90 percentile or above | Merit / Industry Sponsored | 100% Full Ride | 5 Nos. |
| 85 percentile or above | 50% Waiver in Tuition Fee | 20 Nos. | ||
| 80 percentile or above | 25% | 25 Nos. | ||
| NMAT | 290 score & above | Merit / Industry Sponsored | 100% Full Ride | 5 Nos. |
| 280 score & above | 50% Waiver in Tuition Fee | 20 Nos. | ||
| 220 score & above | 25% | 25 Nos. | ||
| XAT | 90 percentile or above | Merit / Industry Sponsored | 100% Full Ride | 5 Nos. |
| 85 percentile or above | 50% Waiver in Tuition Fee | 20 Nos. | ||
| 80 percentile or above | 25% | 25 Nos. | ||
| MAT | 750 score or above | Merit / Industry Sponsored | 100% Full Ride | 5 Nos. |
| 725 score or above | 50% Waiver in Tuition Fee | 20 Nos. | ||
| 700 score or above | 25% | 25 Nos. | ||
| CMAT | 340 score or above | Merit / Industry Sponsored | 100% Full Ride | 5 Nos. |
| 320 score or above | 50% Waiver in Tuition Fee | 20 Nos. | ||
| 300 score or above | 25% | 25 Nos. | ||
| ISBR Aptitude Test | 90 score or above | Merit / Industry Sponsored | 100% Full Ride | 5 Nos. |
| 85 score or above | 50% Waiver in Tuition Fee | 20 Nos. | ||
| 80 score or above | 25% | 25 Nos. |
| Scholarship Criteria | Category | Quantum of Scholarship | Nos. |
|
National Level Player Year of participation considered: 2023 and later (With an academic consistency of a minimum of 75% in Class X, XII and graduation and should have cleared in single attempt) |
Sports | 25% | 5 Nos. |
|
Awarded for domiciles of the state of Karnataka on meeting the below requirements: a. 70% marks in Class X, XII and Graduation b. A high score in recognized entrance test or ISBR Aptitude test c. Performance in ISBR's admission selection process |
Domicile Scholarship | Upto 25% | 5 Nos. |
| Awarded to meritorious candidates from a weaker economic family background considered for award of 'Need Based Scholarship'. | Need Based Scholarship | Upto 25% | 5 Nos. |
Dean, ISBR Bangalore
Director, Career Advancement and Corporate Engagement
Ms.Kavitha Madhusudan
Phone: 080-4081 9500
Mobile: (0) 93417 33331
Email: directoradmissions@isbr.in
ISBR Business School
# 107, Near INFOSYS, Behind BSNL Telephone
Exchange,
Electronic City – Phase I,
Bangalore – 560 100
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