ISBR Management Journal
The ISBR Management Journal (ISBRMJ) is a distinguished peer-reviewed, bi-annual interdisciplinary journal published by ISBR Business School, located in Bengaluru, India. Holding the ISSN (Online): 2456-9062, this scholarly publication offers a vibrant and intellectually stimulating platform for academicians, researchers, industry practitioners, and policymakers to present, explore, and disseminate high-quality research in the broad domain of management and allied disciplines.
Founded with the mission to promote knowledge exchange that bridges theory with practice, ISBRMJ is committed to publishing original research articles, conceptual frameworks, critical literature reviews, empirical studies, and real-world case analyses. The journal particularly values submissions that explore emerging trends in business, innovation in managerial practices, and contemporary challenges faced by organizations across sectors.
Editor-in-Chief:
Dr. M. R. Jhansi Rani
Professor, OB & HR
Director – Research Centre, ISBR Business School
Email: editor.isbrmj@isbr.in
Editorial Advisory Board:
- Dr. R. Narasimhan,
Dean, ISBR - Dr. K.S. Anandram & Dr. C. Manohar,
Senior Directors, ISBR - Dr. Nila Chotai,
Director – Academics & Operations
Executive Committee (International Experts):
- Dr. Eesa Bastaki,
University of Dubai, UAE - Dr. Rohit Rampal,
SUNY Plattsburgh, USA - Prof. M J Xavier,
LIBA, Chennai, India - Dr. Eappen Thiruvattal,
University of Dubai, UAE - Dr. Gyan B. Tamang,
Nepal Open University, Nepal - Mr. Siddhartha Pradeep,
Durham University, UK - Dr. Iftekharuddin Choudhury,
Texas A&M University, USA - Dr. Adamu Jibir,
Gombe State University, Nigeria - Dr. Manab Chakraborty,
CEO, Partners in Prosperity Society
Associate Editors:
A diverse team of editors from ISBR Business School and national institutions, ensuring academic rigor and interdisciplinary representation.
- Review Method: Double-blind peer review
- Initial Screening: Done by two editors
- Review Duration: Typically, 4–6 weeks
- Plagiarism Check: Turnitin; minimum 90% originality required
- Authorship Standards: Must fulfil all four authorship criteria including contribution, review, approval, and accountability
- Acceptance Ratio: Not explicitly stated, but the multi-layered review and strict plagiarism policies imply a selective acceptance process
The ISBR Management Journal (ISBRMJ) is published bi-annually, with two issues released each year:
- January – June (Issue 1)
- July – December (Issue 2)
This publication schedule allows for a structured and timely peer review process while ensuring the journal presents relevant, high-quality research. Authors are advised to submit their manuscripts in advance of each cycle, as calls for papers are announced several months prior to publication.
CURRENT ISSUE
VOLUME 11 ISSUE 1
Dissecting the tension between technological efficiency and human-centric governance.
FEATURING
- Maximising Profit in Online Grocery Retail: The Strategic Role of Efficiency, Technology, and Customer Engagement
- AI Adoption, Employee Literacy, and Ethical Governance in ESG Reporting: A Phenomenological Study of Women-Led SMEs
- A Managerial-Oriented Narrative Review Of Artificial Intelligence (AI) Integration In The Tourism And Travel Industry
- Algorithmic Control and Platform App Design in Shaping Gig Workers’ Perceived Effectiveness and Organizational Support: An Integration of TAM and Organizational Support Theory in the Platform Economy Context.
- From Environmental Self-Orientation to Brand Authenticity: A Self-Concept and Signalling Theory Perspective on Slow Fashion Consumption in India
- Addressing Technostress, Digital Overload and Work–Life Boundary Erosion: HRM Imperatives in Light of India’s Right to Disconnect Bill
The Archive
VOLUME 10 ISSUE 2
FEATURING
- Unveiling the World of Male Gigolos with the Corporate Brand Identity Factors
- Decision Fatigue in Leadership
- Analysis of HR Practices of IT Sector Organizations
- The Gig Economy Revolution
- Vibe Signature AI
- Leveraging Artificial Intelligence for Pricing Optimization and Consumer Behavior Insights
- AI-Enabled Sustainable Leadership for Ethical Employee Retention in a VUCA Healthcare and IT Workplace
- Sustainable Value Creation through AIEmbedded Strategy Systems
- An Empirical Analysis of Digital Financial Adoption among Street Vendors in Karnataka
VOLUME 10 ISSUE 1
FEATURING
- Digital leadership in Bangalore’s educational institutions
- AI-driven HR tools
- employee-centric AI adoption
- Comparing the Effectiveness of Traditional Marketing and AI-Driven Marketing in Shaping Consumer Purchase Intentions
- impact of recent U.S. government regulations and Supreme Court rulings on corporate DEI hiring and promotion policies
VOLUME 9 ISSUE 2
FEATURING
- role of financial control in small-scale business survival
- Marketing Strategies in Product Arrangements for Hypermarkets
- IT employees' financial knowledge and investment practices
- Comprehensive Analysis of Political Consultancies in India
- Integrating L&D with a Customer-Centric Approach
- Journey in Organizational Development and Effectiveness
- Understanding the Nexus of Bangalore's Water Crisis
- Exploring the convergence of human element and financial metrics in mergers & acquisitions
- Organic Farming's Role in Advancing Sustainable Agriculture: Environmental, Socio-Economic, and Policy Dimensions
- Exploring the Potentials and Challenges of Ayurveda Tourism in Kerala
- Bandwagon effect in consumer purchase decisions and post-purchase sentiments
VOLUME 9 ISSUE 1
FEATURING
- Customer Engagement and Retention Strategies of Online Travel Agencies
- The Impact of Search Strategies on Literature Reviews in Research
- Banking Crisis of 2023
- Leadership and Change Management in Contemporary Organizations
- Life Insurance for Wealth Creation of Individual Investors
- Role of Micro Finance Institutions in Promoting Financial Inclusion
- Intellectual Property Rights and Patent Laws on Pharmaceuticals
VOLUME 8 ISSUE 2
FEATURING
- Sustainable Supply Chain Management with Artificial Intelligence
- Assessing Community Concerns and Expectations Regarding the Introduction of Torrent Gas Pipelines in North Coimbatore City
- Impact of Macro-Economic Factors on Equity Investment Decisions of Retail Investors in Indian Stock Market
- Impact of Packaging on Consumer’s Buying Behavior
- Empowerment of Rural Women Through Stree Shakti Scheme in Karnataka: A Review of Literature
- Multi-Dimensional Perspective Across Select ‘IT’ Companies in Bengaluru City
- The Impact of Artificial Intelligence on Human Resource Management
VOLUME 8 ISSUE 1
FEATURING
- Green Entrepreneurship: An Emerging Idea for India’s Sustainable Development An Examination of Millennials
- Effect of Marketing Management Support System on Organizations Decision Making
- Impact of Packaging on Consumer’s Buying Behavior
- Spiritual Tourism Gains Ground in India – A Study with Special Reference to States of Andhra Pradesh and Telangana
- An Empirical Assessment of Employees’ Demographic Factors and Job Satisfaction: With Reference to Urban Co-operative Banks
- Analyzing the Role of Business Analytics Adoption on Effective Entrepreneurship
- The Impact of Behavioral Finance on the Decision-making Process and Investments
- The Libor Transition
- Macroeconomic Challenges in India and Response of Policymakers & Alternatives in the Context of COVID-19 Crisis
- Consumers’ Perception and their Gender Implications on Online Shopping
- How Gig Economy Affecting Employees and Understanding the Experiences of Employees in the Gig Economy Culture
VOLUME 7 ISSUE 2
FEATURING
- Green buildings: a Real Estate reality or Marketing Fad
- Sustainable Marketing Transformation – COVID-19 and Beyond – Results from Mixed Method Research
- Ethical Decision Making – Literature Survey
- Dynamics of Cognitive and Spiritual Communication through Social Media during COVID-19
- Rise and Growth of Cryptocurrencies in India: A Study Based on Effect on Cryptocurrencies on Indian Economy
- Understanding Competitive Intelligence for the Performance of Pharmaceutical Companies
- Research on Benefits of Regular Psychological HR Counseling at Workplace: Indian Context
- Assessing Effectiveness of Agricultural Support Policy against its Actual Effects on Farm Prices & Farm Loan Rate and Supply-demand Parameters: A Study of Rice Farming in USA
VOLUME 6 ISSUE 1
FEATURING
- Financial Inclusion In India With Special Reference To Jan Dhan Yojana
- Challenges Faced In Online Education Of School Going Children – A Parent’s Perspective
- An Empirical Study On Effect Of Brands On Product Returns
- A Study Of Work Life Balance (Wlb) Among The Women Employees In The Garment Sector
VOLUME 5 ISSUE 2
FEATURING
- A Study on Employee Commitment and its Impact on Sustainability of Leather Footwear Industry in Tirupattur District-Tamilnadu
- Influence of Employer Image factors on Talent Attraction with reference to Business Schools in Bengaluru
- Modelling User Perception of Sustainable Public Transportation in Kodagu District
- Home Loan defaults Monitoring in Banks
- Empathizing and Entrusting Whether Work Life Balance a Dynamic Pathway towards Contextual Performance
VOLUME 5 ISSUE 1
FEATURING
- A study on Demonetization in India and its impact on Pradhan Manthri Jan Dhan Accounts
- A Study on Food Loss in Agricultural Supply Chain and Measures to Mitigate with Special Reference to Indian Agricultural Sector
- Analytical Study on the Impact of GST on Retail Sector: With Reference to Dmart Financial Performance
- Influence of Valuation of Key Elements of Human Resource on Investment Decision in Relation with Stock Investors in Bangalore
- Volatile Emotions Put you off at the Workplace: A Modern Approach to Emotional Intelligence
- Antecedents to Employee Absenteeism and Its Impact on Sustainability of Leather Footwear Industry in Tamil Nadu
VOLUME 3 ISSUE 1
FEATURING
- Exploring Career Aspirations of Employees in ITITES Industries An Empirical Perspective
- Effects of demonetization on common People- An Empirical Analysis
- A Study on Perception of Bitcoin and Their Awareness and Impact among investors in Asset Management Company With Reference To Bangalore City
- Initial Performance Of IPO’s Against Nifty, Bse-sensex & IPO Index
- Business Ethics vs. Workplace Ethics in VUCA times
- Factors driving the success of Entrepreneurs
- Next Frontier for Human Resources – Future Workplace
- A Study on Retention of Talent and Reskilling of Workforce in IT Sector – A Case Study
VOLUME 2 ISSUE 2
FEATURING
- Comparative Study On Growth And Financial Performance Of Jet Airways, Indigo Airlines & Spicejet Airlines Companies In India
- Impact Of Mobile Guerrilla Marketing On Consumer Perception: A Case Study Approach
- Journey of Lending rates in Indi-PLR to Base rate
- Trade Off Between Health Condition And Socio Economic Condition By Working Women In UAE: A Case Study
- Book Review by Dr. Aditi Priya Singh
VOLUME 2 ISSUE 1
FEATURING
- Exploring The Dimension Of Percived Risk In Using Internet For Purchase Decisions
- Jobs Versus Careers: A Conceptual Paper Exploring The Future Of Employer-employee Relationship
- A Study On Volatility Of Non Agricultural Commodity Prices With Respect To BSE Sensex
- Categorising The Social Media Content Used On Facebook By Tourism Organisations
- Application Of knowledge Management in HACCP Performance : A Systematic Review
- Managing Work Force Diversity In The Renewable Energy Transition: A Case Study Of 80 Mw Wind Power Project In The Sate Of Maharastra.
- Effects of cash holdings on corporate performance and value: Evidence from indian Companies.
- Kick-Starting The Start-ups - A Case Study.
VOLUME 1 ISSUE 2
FEATURING
- An Analytical Study On Relationship Between Brand Image And Customer Satisfaction
- Implementation Of E-governance: Issues And Challenges
- Innovations In Green Practices In Hospitality Sector
- Factors Affecting Mobile Banking Services An Empirical Study
- A Survey Of Household Solid Waste Management In Chennai (A Case Study Of Resident Around Kodungaiyur, Chennai, Tamil Nadu
- Role Of Social Audit In Development Of Rural Area Through Pris A Case Study Of Shimoga Region
- Customers Satisfactions Towards Using Small Cars In Kanchipuram District
- Gender Based Leadership Development In Nonprofit Sector Myth Or Reality? A Study Of Selected Non-profit Organizations (Npos)
VOLUME 1 ISSUE 1
FEATURING
- Socio-Economic Determinants of Unskilled workers of MGNREGS: Some Evidence from Puducherry, India.
- Nexus between Income and Expenditure of Banks in India: A Panel Vector Error Correction Causality Analysis.
- A Study on Causes of Absenteeism among Employees in Retail Shops (With Special Reference to Textiles, T-Nagar Chennai.
- Mergers and Acquisitions strategies for market penetration in new countries: The case of ALSEAGROUP
- Year wise share price response to Annual Earnings Announcements
- Financial Risk Tolerance and the influence of Socio-demographic characteristics of Retail Investors
- Go KISS THE WORLD BY Subrotho Bagchi (Book Review).
All Volumes
Special Edition – Case Study Books
Strategic Frontiers: Business Case Studies from Emerging India
EDITOR:
Dr. Nila A. Chotai
Academic Director
ISBR Business School
Ctrl+Alt+Case
AUTHOR:
Prof. Leonard L
Assistant Professor,
Manager, Center for AI.
ISBR Business School
