ISBR Management Journal

Volume 10 Issue 2

2025

Editorial Page - Volume 10 Issue 2

Unveiling the World of Male Gigolos with the Corporate Brand Identity Factors (The convergence of corporate brand identity factors and economic necessity in a fourquadrant matrix)

Dr. Anand Shankar Raja M, Dr. Naveen Pol

Decision Fatigue in Leadership: Impact on Executive Decision Quality and Organizational Performance

Prof. V Visweswara Rao, Dr. M.R. Jhansi Rani

Analysis of HR Practices of IT Sector Organizations

Dr. S. Prabakar, Dr. S. Manikandan, Kritika Choudhary

The Gig Economy Revolution: Assessing The Transformation Of Traditional Human Resource Practice

Dr. Padma Mahadevan, Gayathri

Vibe Signature AI: Behavioral Centroids for Adaptive Behavior Modelling

Aravind Karthik Raj

Leveraging Artificial Intelligence for Pricing Optimization and Consumer Behavior Insights: An Empirical Study on Zomato

Dr. S. Manikandan, Janhavi R Kowligi, Ashutosh Nayak

AI-Enabled Sustainable Leadership for Ethical Employee Retention in a VUCA Healthcare and IT Workplace

Nilanjan Basu

Sustainable Value Creation through AIEmbedded Strategy Systems: An Industry Case Study on Five IT Giants

Atharva Singh, Dr. S. Manikandan

An Empirical Analysis of Digital Financial Adoption among Street Vendors in Karnataka

Kumar N, Dr. Alka Jain