At ISBR we leave no stone unturned to provide all possible guidance as well as mentorship to ISBRians. And so, once again we had an amazing session on GROWTH HACKING by Dr. Georg Bouche.

Speaker’s brief bio: Dr. Georg, Honorary Council of the Republic of the Gambia in Stuttgart, Germany. Prior to this, he held positions as a director, partner, and interim manager in businesses like Katz Group and Proline Systems. He founded Bouché & Jakob, a consulting firm and the University of Transport Technology’s professor.

Additionally served as a professorial representative or honorary lecturer at universities in Germany, France, and Spain. Georg serves on the board of a social assistance group working in the Gambia as well as being a shareholder in a snowboarding firm.

Education: PhD in International Marketing from the Faculty of Business and Law; MBA from the University of Birmingham in the UK and from FUNDESEM Business School in Spain; has held the title of Doctor of Business Administration (DBA) since July 2014.

Flow of event:
1.Introduction
2.Explanation on Growth Hacking
3.Examples from various fields on Growth hacking
4.Opportunities
5.Case Study
6.Vote of Thanks

Learnings from the event

1. How to grow business without investing a large amount of money.
2. Do more of testing, trial methods prototypes.
3. Sales Funnel vs Growth Funnel.
4. Kinds of marketing techniques like email marketing and others.
5. Case Study

Feedback from students

The management team would like to thank the crew for the insightful knowledge offered by Dr. Georg, for which they have received a lot of great response from everyone in the college. He described every aspect of growth hacking with an extraordinary amount of enthusiasm. We want to convey how grateful we are and how much we appreciate you. Students want to express their gratitude for the outstanding session.