To make us understand Digital Analytics, Mr. Yogesh Chandraiah, currently working in an E-commerce company as a digital marketing manager, Handling marketing & social media for an E-commerce industry was invited. The event was organized by Dr. Sheetal Mahendher, HOD, Quantitative Techniques and Analytics, ISBR. The event was embraced by a total of 75 students of Business Analytics and Marketing from PGDM Batch 2020-2022.

The session started with the techniques for creating and showcasing blogs, and later the trainer discussed the features that are necessary to boost the ranking of a blog in the top few search results. He has illustrated tools and features in Google Analytics step by step. The trainer demonstrated on the campaigns of Facebook, Twitter, LinkedIn, YouTube, email etc. An overview of how to maintain a sitemap can be generated via Google Search Console, followed by indexing it and applying it to the websites and further, we moved towards tracking social media promotions and optimizing them to drive traffic to the site.