ISBR Business School believes in the power of research and innovation as the cornerstone of academic excellence and societal progress. Our faculty and students contribute groundbreaking work that addresses pressing global challenges, from management strategies to emerging technologies. By fostering a culture of exploration and creativity, we aim to inspire future leaders and drive impactful knowledge forward.
References
- Leonard L Naveen Pol. “Consumer Behavior in The Age of Artificial Intelligence: An Empirical Study Using Structural Equation Modeling”. In: Journal of Marketing Social Research, ISSN (Online): 3008- 0711, ABDC-C (May 2025, https://jmsr-online.com/article/consumer-behavior-in-the-age-of-artificial-intelligence-an-empirical-study-using-structural-equation-modeling-125/).
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