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Competitive Marketing Strategies

Speaker Biographical Sketch:

Dr. Manjari Soni Bajpai

  • VP Sales and Marketing, Spark Technology Group Inc., Noida
  • Senior Manager (Sales & Marketing), Spark Technology Group Inc
  • Worked as an Independent Business Consultant
  • Manager Business Consulting, Ericsson
  • Product Manager/Head – DATA VAS, Videocon Mobile Services
  • Assistant Manager, Aircel
  • Quality Engineer, Scientific Mes Technik Pvt. Ltd.

Abstract/Snapshot: The International Office, ISBR, organized a special guest lecture by area expert Dr. Manjari Soni Bajpai, VP Sales and Marketing, Spark Technology Group Inc., Noida, for making the students industry fit as per the program hosted by Ms. Supriya Lamba Sahdev.

Event flow: Ms. Supriya Lamba Sahdev, assistant professor and manager of international programmes, surely put on a superb session. Dr. Manjari Soni Bajpai, vice president of sales and marketing at Spark Technology Group, Inc., was briefly introduced by Mr. Shashwat Shukla to begin the discussion. Dr. Manjari Soni Bajpai, an industry expert, then took over the seminar and provided the students with insightful commentary on “Competitive Marketing Strategies.” It was undoubtedly a remarkable learning opportunity given by a reputable authority figure with vast knowledge and expertise. In addition to learning new information, the pupils took pleasure in the entire lesson till the very end. The students were fostered by the knowledge-filled seminar.


Feedback from students:

Students learnt information about all competitive marketing strategies. The event was full of knowledge, which nurtured them. Students were well satisfied with the expert’s explanation.

About ISBR: ISBR Business School, Bangalore-based, Top Class B School for PGDM or MBA, Consistently ranked as best B School in India, AICTE-CII Platinum Category, with multiple specializations

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