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digital media is the most powerful tool in marketing today..
A Digital Marketing and Branding Workshop was organized at ISBR Business School on 13 October 2017 by Dr.K.S.Gupta, Director, Executive Education program. The facilitators of the workshop were Prof. Shiva Prakash, Founder, Think Tank IMC, and Mr. Suresh Babu, Founder, Web Marketing Academy.
Digital and social media have changed the way we communicate, interact, transact and do business. understanding the consumer psyche and the brand values together with digital and social media concepts is crucial to do business today.
This programfocused on examining best practices in Marketing Communications related to business and the use of digital marketing and social media.
This workshop included:
- Strategic marketing planning
« Integrated marketing communications model
- Core concepts of digital marketing and planning digital marketing strategy
- How to allocate budget and identify resources
Search Engine Optimization and basics of Google Adwords Blogging for business, content creation, optimization, and marketing, Instagram, Linkedln, Twitter.
About ISBR
ISBR Business School, Bangalore based, Top Class B School for PGDM or MBA, Consistently ranked as best Best Industry Institute interaction school in India, AiCTE- CII approved Platinum Category, with multiple specializations.