We feel proud sharing that our faculties and students got an opportunity to be a part of Ureka Education Offline event held in Dubai. Ureka Education is a multinational education group established in London in 2014 by a group of
Sloan Fellows from London Business School. With the motto – ‘Enhancing Employability’, Ureka specialises in experiential learning whereby it helps students apply their classroom learnings in the real world.

Participants worked in teams to conduct an in-depth analysis of a company as business goals and objectives. The goal of this analysis was to understand if their current practices are in alignment with what they want to achieve. Based on their analysis, they provided strategic recommendations the company can implement to drive better results. The consultants also provided inputs on market research and the competitive landscape so that the company can make well-informed decisions in their business. The project required participants to go out, meet people and businesses, study the market, conduct field observations, establish local contacts, analyse and submit their recommendations. All of this was done under the expert mentorship of a London Business School or University of Oxford alumni with many years of international corporate experience.

It was such an amazing experience for ISBRians where they learned and explored a lot.

We look forward to more such engaging national and international events that can add value in the lives of ISBRians.