BENGALURU — As part of its ongoing Corporate Talk Series on Job Readiness and Skill Development, ISBR Business School hosted distinguished alumnus Mr. Karthik M (PGDM Batch 2008–10) on August 5, 2026. Currently serving as Senior Manager – Business Process Optimization & Digital Solutions at Adobe, Mr. Karthik addressed second-year PGDM students, delivering practical insights into how Artificial Intelligence is reshaping modern product marketing, product management, and enterprise workflows.
Session Snapshot
| Event Component | Program Specifications & Details |
| Event Name | Corporate Talk Series on Job Readiness and Skill Development |
| Topic | AI in Product Marketing & Product Management |
| Date | August 5, 2026 |
| Organizing Institution | ISBR Business School, Bengaluru |
| Guest Speaker | Mr. Karthik M (Senior Manager – Business Process Optimization & Digital Solutions, Adobe) |
| Alumni Credentials | ISBR PGDM Batch 2008–10 |
| Target Audience | 2nd Year PGDM Students |
Unpacking AI in Product Management and Marketing
During the session, Mr. Karthik clarified the distinct yet complementary functions of Product Management and Product Marketing, guiding students through the end-to-end lifecycle of bringing products from initial concept to market adoption.
A major focus of the discussion was the strategic integration of Artificial Intelligence across product workflows:
- Customer & Market Intelligence: Utilizing AI tools to analyze consumer behavior, identify market trends, and extract actionable user insights.
- Data-Driven Decision Making: Leveraging predictive analytics and machine learning models to optimize product feature roadmaps and resource allocation.
- Personalized Marketing at Scale: Applying digital automation to tailor customer acquisition, engagement, and retention strategies.
- Efficiency & Augmentation: Viewing AI as an enabler that enhances human capabilities, streamlines business processes, and boosts operational productivity.
Cultivating Essential Competencies for the Modern Workplace
Addressing the evolving expectations of global employers, Mr. Karthik emphasized that future product leaders must adopt a multidisciplinary mindset. He urged students to build a balanced toolkit combining technical awareness, analytical reasoning, commercial acumen, and customer empathy.
Key takeaways for students aiming for product-oriented roles included:
- Continuous Upskilling: Staying curious and proactive in learning emerging digital tools and platforms.
- Problem-First Thinking: Focusing deeply on understanding core customer needs and business challenges before attempting to implement technological solutions.
- Adaptability & Communication: Developing strong interpersonal skills to articulate value propositions effectively across cross-functional teams.
Strengthening Alumni Connections & Industry Readiness
The interactive format allowed second-year PGDM students to engage directly with Mr. Karthik, bridging theoretical classroom concepts with real-world execution at global tech organizations like Adobe. The session underscored ISBR Business School’s dedication to providing industry exposure and leveraging its active alumni network to prepare students for corporate careers.
