“Success isn’t just about what you accomplish in your life, it’s about what you inspire others to do.”
April 6, 2018 was the second session of the ongoing C-Talk series of ISBR Business School.
Ms. Matthan was able to connect to students and their areas of interest very easily due to her experience of 20 years in the field of marketing and corporate communications. She lived in the US for three years and studied Marketing Communications at the University of Washington and worked at a hi- tech PR Consultancy. During the C-Talk, Ms. Matthan talked about the importance of social media and different social networking sites in the field of marketing. She also discussed in detail about brand building, crisis management,mediarelations,bloggerand influencer
engagement, strategic counsel, external marketing communications. She also suggested the young aspiring managers take charge of their lives, keep upgrading themselves, and instead of just marketing, learn and concentrate on target marketing. This C-Talk gave students clarity and direction regarding how to go about their career and how to prepare for it to come out as a capable and skillful manager.
About ISBR
ISBR Business School, Bangalore based, Top Class B School for PGDM or MBA, Consistently ranked as best Best Industry Institute interaction school in India, AiCTE- CII approved Platinum Category, with multiple specializations.