BANGALORE, INDIA — October 24, 2026 — ISBR Business School proudly announces the successful completion of the Final Public Viva Voce Examination of Mr. Madan Gowda KJ (Reg. No. FPM07–2023), a scholar of the Fellow Programme in Management (FPM) – 2023 Batch, held on 24th October 2026 at ISBR Business School, Electronics City, Bengaluru.
Specifically, his comprehensive doctoral research—titled “A Study on the Determinants of Consumers’ Purchase Intention Towards Masstige Brands: The Mediating Role of Symbolic Consumption Orientation”—delivers a substantial contribution to consumer behavior, brand management, and symbolic consumption orientation.
Following his thorough presentation and successful defense, the Doctoral Committee officially recommended Mr. Madan Gowda KJ for the award of Fellow in Management, an AICTE-approved doctoral-level degree.
Event Summary Table
| Parameter | Details |
| Scholar Name | Mr. Madan Gowda KJ (Reg. No. FPM07–2023 | FPM 2023 Batch) |
| Program | AICTE-Approved Fellow Programme in Management (FPM) |
| Event Type | Final Public Viva Voce Examination & Thesis Defense |
| Date & Venue | 24th October 2026 | ISBR Business School, Electronics City, Bengaluru |
| Thesis Title | A Study on the Determinants of Consumers’ Purchase Intention Towards Masstige Brands: The Mediating Role of Symbolic Consumption Orientation |
| Research Guide | Dr. Anand Shankar Raja M (Associate Professor, ISBR Business School) |
| External Examiner | Dr. Manju Priya R |
Rigorous Assessment During the Viva Voce Defense
The public viva voce examination featured an in-depth academic evaluation by a distinguished examination committee and faculty members.
Specifically, Dr. Manju Priya R served as the External Examiner, offering constructive observations and valuable scholarly insights during the evaluation. Furthermore, the examination proceeded under the leadership of Research Guide Dr. Anand Shankar Raja M (Associate Professor).
Distinguished academic leaders—including Dr. K. S. Anandaram (Senior Director) and Dr. M. R. Jhansi Rani (Director – Research Centre) alongside Research Advisory Committee (RAC) members Dr. Lakshmi K.S. (Professor) and Dr. Preshth Bhardwaj (Professor & Head – Centre for Excellence in Retailing & Analytics)—also evaluated the defense. Consequently, Mr. Madan Gowda KJ satisfactorily addressed all critical questions, demonstrating strong methodological competence in masstige branding and consumer purchase dynamics.
Fostering Research Excellence at ISBR Business School
Because scholarly rigor drives institutional progress, this milestone highlights the vibrant research culture cultivated across ISBR Business School. As a result, the institution continues to support scholars who deliver high-impact research addressing real-world challenges in retail marketing and consumer decision-making.
“ISBR Business School extends its heartfelt congratulations to Mr. Madan Gowda KJ on this commendable academic achievement,” stated the institution’s executive leadership. “Therefore, we acknowledge his dedication throughout his doctoral journey and wish him continued success in his future research and professional pursuits.”
