ISBR Business School in collaboration with Mr. Ramani Venkat conducted a Gamification workshop for the PGDM students. Mr. Ramani Venkat is an NLP trainer, a mentor to 6 start-ups, and a serial Entrepreneur. He has 25 plus years of experience in top MNCs at Senior management positions.

The workshop was a two-day workshop, filled with concepts of management taught through board games. The workshop started with an explanation of what gamification is, why it is needed, and how it helps several corporates as well as schools to learn management lessons. There were several games conducted during the workshop. The first game was Segmentation Guru, where we learned marketing concepts such as positioning, segmentation, and targets from every industry’s perspective. The next game in line was Financial Guru, wherein we were asked to run a make-believe factory. The concepts of fixed costs, variable costs, the impact of demand and supply on production, and other financial aspects of a company were demonstrated through this game. Then, a negotiation game was conducted through which we learned the importance of integrity in business negotiations and how to think win-win in a situation. 

Another interesting game was the Investment Guru, which taught us how to judiciously invest our capital, not to put all our eggs in one basket, and investing in SIPs. And the last game was Guru, yet another interesting game, where we understood how corporate works when all the departments are working simultaneously. We ran a company for 20 game days and ensured that the company is profitable. The information of a particular department was shared with that specific department and inter-departmental communication management was handled.

The workshop was extremely interactive, and a very creative mode of imparting business skills. We learned the art of negotiation, basic targeting, and market segmentation, and with the help of these games, we understood how to run a company and understand the market mechanism. It ignited our competitive and strategic skills and gave us a glimpse of how actual corporate works, and how to survive in it.