ISBR Business School proudly welcomed distinguished guests from Sheffield Hallam University, UK—Dr. David Hattersley, Senior Lecturer in Marketing, and Ms. Rita H., Head of Regional Development, Global Development & Partnerships. The visit enriches the ISBR’s commitment to fostering global academic partnerships and enriching cross-cultural learning experiences.
A Traditional Welcome, A Modern Vision
In true Indian tradition, the International Office students greeted the delegates with a tika and diya ceremony, symbolizing warmth, respect, and cultural hospitality. This vibrant welcome set the stage for a day filled with meaningful dialogue, academic exchange, and visionary collaboration.
Deconstructing Value: A Masterclass by Dr. David Hattersley
Dr. Hattersley delivered a session titled “The Currency of Meaning – Deconstructing Value.” His approach was not that of a conventional lecture—it was a deeply personal, thought-provoking dialogue on how individuals perceive and co-create value in an increasingly complex, globalized world.
Drawing from his rich professional journey—spanning over 15 years in finance and entrepreneurship in China, along with his academic work—Dr. Hattersley invited students to examine value through multiple lenses:
- Value as a Means to an End: We don’t purchase objects—we pursue emotions, fulfillment, and aspirations.
- Value as a Trade-off: Every decision is a balance between what we gain and what we sacrifice.
- Value as an Experience: It’s not just the product, but the journey—the memory, emotion, and connection it generates.
Backed by foundational research from Gutman, Zeithaml, Holbrook, and Hirschman, the session encouraged students to explore value not as a static concept but as a dynamic, evolving construct influenced by culture, context, and technology.
Student Reflections: A Journey of Discovery
Students described the lecture as a “compass pointing true north,” illuminating the path of introspection and inquiry.
Interactive insights from the peer:-
- Can AI ever truly understand human values?
- How do cultural backgrounds reshape our idea of value?
Manogna’s reflections underscored the relevance of the session, especially for students preparing to engage with diverse global cultures. Her exploration of how AI intersects with subjective human experiences added another layer to the session’s relevance in today’s digital age.
“Dr. Hattersley didn’t just teach us about value – he invited us to think deeply about what matters most.”
— C V L Manogna, PGDM 24–26
A New Chapter in Global Engagement
The visit from Sheffield Hallam University underscored the deepening partnership between the two institutions, rooted in shared values and a forward-looking vision for global education. ISBR and Sheffield Hallam University are actively advancing collaborative initiatives that reflect their mutual commitment to academic excellence and internationalization.
Together, the institutions are shaping impactful programs such as:
- Undergraduate exchange opportunities that foster global exposure and cross-cultural learning
- Dual degree pathways offering students the advantage of international qualifications
- Immersion experiences designed to cultivate global mindsets and adaptability
- Faculty exchange programs to promote interdisciplinary dialogue and teaching innovation
- Joint research collaborations targeting contemporary global and business challenges
